Creating a perfect product is just an utopia inside our head. The term “perfect” is quite ambiguous since it has no exact measurement and it is judged by various people who have their own preferences, therefore it is difficult to produce a perfect product. By saying “difficult”, it means we must put in a lot of effort because basically, we have low potential to actually realize it.
There is this renowned quote, “Focus on the process, not the outcome.” Focusing our attention on the outcome, which is the perfect title made up by consumers for our products, leads confident workers to stress over a shortcut. Accordingly, if the shortcut does not work, they will push themselves and their team too hard which looks rather selfish.
What about apprehensive workers? Perhaps they undo the steps they wanted to take. Whereas focusing on the process gives us an opportunity to thoughtfully plan our steps at a time, preventing any error from occurring, making us more appreciative of ourselves, and giving us a feeling of fulfillment.
We can thoughtfully plan our steps and prevent errors, because we are attentive so much that we are aware of our shortcomings in action and current events in the process. When we make thoughtful plans with no errors, there is no way we cannot create the grade A products. We can be more appreciative of ourselves and fulfilled, because we are aware of our efforts made in the process of product realization.
ARUTALA specifies “Care to Products” subvalue in its “Care” core value. CEO of ARUTALA, Indra Haryadi, formulated this value after japanese culture. Japanese culture arranges every sacred and even small activity into a set of mindful events which Indra finds astonishing. Chanoyu or Japanese Tea Ceremony is an instance that exhibits it. For some people, drinking tea might be a casual thing that can be done simply.
Otherwise, japanese consider it sacred and do it based on strict regulations to make quality tea as well as the ceremony, either they are the ones who serve or receive the tea. Not only that, there are actually a set of values they put into every step in Chanoyu: harmony, respect, purity, and serenity.
By taking examples from the concept above and applying it to “Care to Products” subvalue, ARUTALA treats the process of creating products and the product itself sacred things that should be poured full attention to by the producer.
The “product” term here does not only refer to our main products, which are immersive technology based programs, but also every little thing that is made out of all work personnels’ minds then materialized by hands, even if it is just a sentence for social media caption.
We believe, when we are able to carry out the process so well, the results will follow. Also, when we fall in love with the process rather than the end product, we don’t have to wait to give ourselves permission to be happy — James Clear in his book Atomic Habits. (Hasna Samiyah- Employer Branding Intern)