Virtual Exhibition – Daihatsu Rocky

Background

HOW THE PANDEMIC IS CHANGING AUTO SHOWS
The COVID-19 Pandemic put an impact on business that requires a visual showcase. This can be seen in sectors such as automotive that focused on its customers’ engagements. When new products continue to develop but the platform being used for showcase are limited due to the physical distancing protocols. With the rise of technology and internet use, going online has become the solution many businesses are using as a new strategy to increase customers’ experience. Regarding the automotive sector ARUTALA offers solutions that are innovative, attractive and interactive.

Solution

REVOLUTIONISING AUTO SHOW WITH TOUCH OF IMMERSIVE TECHNOLOGY
Zona Rocky Exhibition is a product collaboration of ARUTALA and Daihatsu for their latest SUV collection, Daihatsu Rocky. Virtual exhibitions that contain interactive 3D graphics with 360° features give customers the full view experience. This virtual exhibition is divided into districts such as Rocky District containing information of Daihatsu Rocky with 3D graphics of the vehicle. Experience District offers the possibility for a test drive with video guidelines of driving experience using Daihatsu Rocky. Inspire District gives information on webinars with inspiring Individuals. Lastly, the virtual exhibition provides Play District that is filled with AR Filter games where visitors will be redirected to instagram to play the games provided.

key features

Virtual Exhibition – Daihatsu Rocky main features
– Higher Accessibility for Audience
– Minimal resource for logistics
– Flexibility to carry out events
Customers aged 18 to 34 are more likely to book a place if there is a virtual tour.
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